Features of a bulk email sending facility - to have your own facility

A comprehensive solution of sending bulk mail messages and eNewsletter facility should be consisted of many many facilities and features. This blog describes the features of the system and special considerations for operating such solution.

Bulk eMail sending client

Thus is an application software, which has the capabilities of sending out bulk mails. such software should  be capable of developing messages or email. The editor should be capable of designing attractive messages. Further, the tool should be capable of maintaining multiple address lists. Solution we are proposing will have the capabilities of merging the mail lists details with the message, where you have the capability of personalizing the message.

Managing Bounce backs

Bounce backs are email addresses that get rejected from the recipients mail servers. Such mail addresses should  be removed from your mail lists. This will eliminate the consuming of band with for unsuccessful email addresses.

Managing un-subscription requests

Some recipients may request you not to send any more mail. Such un-subscription requests should be entertained for ethical reasons. System you are using should have the facilities to capture the un-subscription requests and cater for same effectively.

Template Library

Template libraries are software collections which give you attractive message templates. You can simply replace the texts and images and develop an attractive email message or an eNewsletter within relatively short time.

SMTP Gateway

SMTP stands for Simple Mail Transfer Protocol. You should not use your ordinary mail gateway to send out bulk mails or eNewsletters. If you do so, you will cause interruptions to your regular business mails. Thus you are advice to maintain an exclusive outgoing SMTP server for bulk mail facility. We provide this software FREE OF COST.

Communication Link

Having a communication link, or an internet link is an essential requirement for your facility. It is advised to obtain an internet facility with a dedicated IP address for effective and economical operation of the facility.

There are specific domain of knowledge required for maintaining the bulk mail sending facility. Designing messages with zero or low email messages and  trouble shooting the mails sent out will be specific skills among many other skills required.